Outside

The Statue of Liberty and Ellis Island are two of the most iconic monuments on the planet. The foundation pursues a diverse range of educational and community building efforts to create meaningful connections between island visitors and the dense fabric of American history.

the challenge

The foundation was looking for a new website that more elegantly and intuitively presented the rich history and cultural value of the monuments they protect. The primary goals were to create a more exciting and immersive experience for online visitors to gain knowledge of the monuments, while also driving donations and ticket sales. The new website had to integrate with their massive legacy CRM system, which already contained thousands of records of their existing users, donations, transactions, etc. Outside was the primary technology partner for the project, collaborating with Ruca, who acted as the design partner.

our approach

Given the client requirements for the website, we recommended Wordpress as the CMS platform. We took a modular approach to the development, building the site as a set of reusable components, which can then be applied across different pages of the site, allowing for efficient creation of new pages down the road. We integrated WooCommerce to power the ecommerce and donation components of the site, though all of the interfaces had to be fully customized. One of the biggest challenges was data synchronization with their old CRM. We used their provided API to build a robust system to manage data and handle retry mechanisms when the API server is temporarily unavailable. QA Testing was crucial for this project to ensure data synchronization, ecommerce purchases, and donations were all processing successfully.

The Statue of Liberty & Ellis Island Foundation
The Statue of Liberty & Ellis Island Foundation
The Statue of Liberty & Ellis Island Foundation
The Statue of Liberty & Ellis Island Foundation

—More Case Studies

Inside Himalayas

See More

The Conduit

See More

Community Homestay

See More