Ruslan’s previous website was published using a generic Wordpress template. The template did not align with Ruslan’s brand, nor did it offer the functionality Ruslan needed to better connect with its consumer. We were asked to redesign and redevelop Ruslan’s website with the primary goal of showcasing Ruslan’s brand in a way that would appeal to international distributors, while also aligning with its target customer of young, urban party-goers.
Our process began with a collaborative deep dive with Ruslan’s management and brand teams to understand their goals and how they wanted their brand conveyed via their online presence. We then researched how top international liquor brands with similar target customers had successfully communicated with their audiences through digital. On the basis of these initial research phases, we designed a digital “look & feel” and content strategy that formed the foundation for Ruslan’s new website. We then designed and developed their new website with intention alongside collaborative review from the client.