Outside

The Conduit is an impact driven member’s club located in London, UK that serves as a home for a diverse community of people passionate about social change. The Conduit acts as a platform for individuals tackling some of the most pressing challenges facing the world today.

the challenge

The Conduit was celebrating their first year in operation, and they wanted a beautiful and engaging way to share their story and journey so far. We were asked to design and develop a fully responsive digital report, which highlights The Conduit’s key accomplishments and impact metrics. The design had to be rooted in their brand, while also using unique visual elements designed specifically for the report. Additionally, the timeline and budget were very tight, so part of the challenge was to be creative around how to incorporate all of the intended content in a compelling way, without customizing the design beyond the budget.

our approach

We began the project with a “look & feel” exploration to help define the overall aesthetic of the report. The client settled on a minimalistic, sleek aesthetic, with highlight colors to make key elements pop. The budget only allowed time for the design of 8 report screens, meanwhile the client had enough content for 50 screens. To resolve this discrepancy, we analyzed their different pieces of content, and designed 8 screen “templates”, which could then be applied to each of the 50 screens. As the report was quite long if the user were to navigate slide by slide, we decided to create a navigation system, which allowed users to jump between the report sections as needed. For the development of the report, we used javascript plugins fullPage.js and Tweenmax. This allowed us to create a custom fullscreen and fully responsive experience, without having to build all of the tech from scratch.

Services Provided
  • Look & Feel Exploration
  • Digital Report Design
  • Digital Report Development
Conduit laptop view
Conduit tablet view
Conduit desktop view
Conduit devices

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